Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines, aiming to increase organic (non-paid) traffic. It involves techniques such as keyword research, content optimization, and improving site structure to help search engines understand and rank the site better.
Importance of SEO
SEO is crucial for digital marketing as it helps drive traffic to your website. Higher rankings in search results lead to increased visibility, which can result in more visitors and potential customers. It also enhances user experience by providing relevant content.
How Search Engines Work?
Search engines use algorithms to crawl, index, and rank web pages. They assess various factors, including content quality, site structure, and user engagement, to determine which pages to display for specific queries. Understanding these factors can help you optimize your site effectively.
By focusing on these aspects, you can improve your website's performance in search results and attract more visitors.
